PURPOSE

For this project, I created a visual identity concept for the Sarajevo tram system by focusing on five stations along the route. Each station represents a unique part of the city, both visually and culturally

ABOUT CONCEPT

To ensure cohesiveness across all the posters in the Sarajevo tram project, I developed a consistent visual language that connects each piece while allowing individual expression for each station used a limited and curated color palette, inspired by the tones of Sarajevo’s urban landscape, to maintain harmony across all designs. Each station has a dominant color that reflects its mood or character, but all hues relate back to the main identity palette.