PURPOSE

The product book was a way to present our project as if it were a real, marketable product. We treated the concept—whether abstract or physical—as something we could brand, sell, and showcase. It included the project story, logo, packaging, visual identity, and mockups to bring the idea into a tangible, professional form.

ABOUT CONCEPT

For my product book, I chose to design a helmet inspired by the Acerbis brand, focusing on a dark, biker aesthetic. I wanted it to feel bold, powerful, and rebellious—something more than just protective gear. The visuals are sharp and moody, reflecting speed, danger, and freedom. It’s a statement, not just a product.