PURPOSE

For this project, the goal was to create a clean, professional advertising shot for a real product. I chose to focus on lighting, composition, and product styling—making sure every detail felt intentional. The setup was minimal, with strong directional light and a carefully selected backdrop to highlight the product's form and branding.

ABOUT CONCEPT

For this shot, I wanted to create a humorous take on beauty advertising. The concept was simple: this product doesn’t just clean your face — it cleans your prljav obraz.