PURPOSE

I decided to take on the challenge of rebranding my personal brand, Haznavi, by transforming it into a nostalgic, yet modern embodiment of the 2000s aesthetic. This project allowed me to explore not just visual elements, but also the conceptual and strategic layers that define art direction.

ABOUT CONCEPT

I decided to take on the challenge of rebranding my personal brand, Haznavi, by transforming it into a nostalgic, yet modern embodiment of the 2000s aesthetic. This project allowed me to explore not just visual elements, but also the conceptual and strategic layers that define art direction.