PURPOSE

For this task, we had to redesign the Tuborg label in our own visual style to present the brand in a new, unexpected light. I approached it by blending Tuborg’s bold identity with my personal aesthetic—mixing edgy typography, unconventional colors, and graphic elements. The goal was to keep the spirit of Tuborg alive, but reimagine it through a fresh lens. It became less about beer, and more about mood, culture, and visual attitude.

ABOUT CONCEPT

For my Tuborg label redesign, I created a graffiti-style map of Copenhagen using Tuborg’s signature colors. I wanted to connect the brand back to its roots, but in a bold, urban way. The label feels like street art—raw, energetic, and youthful. It tells a story of place, rebellion, and Tuborg’s cultural spirit.